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Предисловие
UNIT 1. HOSPITALITY IN HISTORICAL PERSPECTIVE
Key Terms and Concepts
Lesson 1: Hospitality Through Centuries
Lesson 2: Modern Concept of Hospitality
Lesson 3: The New Management Concepts
Lesson 4: Review Exercises
UNIT 2. THE STRUCTURE OF MODERN HOSPITALITY INDUSTRY
Key Terms and Concepts
Lesson 1: The Hotel Business
Lesson 2: The Restaurant Business
Lesson 3: The Tourist Business
Lesson 4: Review Exercises
UNIT 3. SERVICE CHARACTERISTICS OF HOSPITALITY INDUSTRY
Key Terms and Concepts
Lesson 1: Tangibilizing The Intangible
Lesson 2: Managing Consistency of Product
Lesson 3: Contact Personnel
Lesson 4: Review Exercises
UNIT 4. CONSUMER BEHAVIOUR IN HOSPITALITY MARKET
Key Terms and Concepts
Lesson 1: Sociocultural Aspects of Hospitality
Lesson 2: Psychological Aspects of Hospitality
Lesson 3: Dynamics of Purchase Behavior
Lesson 4: Review Exercises
UNIT 5. MARKETING OF HOSPITALITY SERVICES
Key Terms and Concepts
Lesson 1: Customer Orientation as a Marketing Basis
Lesson 2: Marketing Management Philosophies
Lesson 3: Marketing Highlights
Lesson 4: Review Exercises
UNIT 6. MARKETING ENVIRONMENT OF A HOSPITALITY COMPANY
Key Terms and Concepts
Lesson 1: The Companys Microenvironment
Lesson 2: Social and Economic Environment
Lesson 3: Political and Technological Environment
Lesson 4: Review Exercises
UNIT 7. MARKETING INFORMATION SYSTEMS
Key Terms and Concepts
Lesson 1: Informational Basis of Hospitality Industry
Lesson 2: Guest Information Management
Lesson 3: Marketing Research
Lesson 4: Review Exercises
UNIT 8. GROWTH AND MANAGEMENT OF HOSPITALITY BUSINESSES
Key Terms and Concepts
Lesson 1: Strategies of Growth
Lesson 2: Decision-Makers
Lesson 3: Leadership and Management
Lesson 4: Review Exercises
English-Russian Glossary of the Hospitality Industry Terms

Английский язык для направлений «Сервис» и «Туризм» = English for Students of Hospitality and Tourism Industries

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